Hi, I’m Lauren
I’m a Creative Director and brand experience leader based in Madison, Wisconsin. My work sits at the intersection of visual identity, customer communication, creative systems, and team leadership.
I’m often the person connecting the dots between vision, audience needs, brand standards, and what actually needs to happen next. I’m strongest in complex environments where creative work has to be clear, emotionally aware, and useful across many teams and touchpoints.
My career began in high-pressure sports design with Wisconsin Football, where I helped shape recruiting experiences across print, digital, event, and environmental touchpoints. Today, I lead creative across a portfolio of wellness brands, building systems that help complex health and wellness information feel more approachable, trusted, and actionable.
What I Bring
Brand systems thinking
Clear, empathetic communication
Cross-functional alignment
Creative direction and design judgment
Calm leadership under pressure
Strong translation between vision and execution
Improved creative consistency and team ownership through better systems, feedback loops, and delegation.
“I care most about work that helps people feel more clarity, confidence, and trust — especially in moments where the information is personal, complex, or emotionally loaded.”
Ready to Start
Your Project?
Fill out the short form and I’ll get back to you within one business day—no pressure, just a friendly chat about how I can help.